Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.
Posted by Jaco Grobbelaar on Wed, May 10, 2017 @ 02:05 PM
Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing
Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity
Posted by Jaco Grobbelaar on Wed, Apr 26, 2017 @ 08:57 AM
While some business owners or their marketing managers might be familiar with Account-based marketing, or ABM, many are not. The first question to answer, then, is what exactly ABM is and can it be used alongside an inbound marketing approach?
Topics: Advertising, content marketing, inbound marketing, Marketing strategy, account-based marketing
Posted by Jaco Grobbelaar on Fri, Apr 21, 2017 @ 09:05 AM
What is user-generated content anyway?
Topics: content marketing, website traffic, inbound marketing, content curation, marketing site visitors, faq
Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM
Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design
Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM
Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC
Posted by Jaco Grobbelaar on Fri, Apr 07, 2017 @ 09:01 AM
Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.
Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO
Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM
[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]
Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search
Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.
Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing
Posted by Jaco Grobbelaar on Wed, Mar 08, 2017 @ 09:00 AM
Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."
Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO