BroadVision Marketing Blog

Did you think that you could just use social media to launch contests, promotions and branding campaigns on Facebook, Twitter or Pinterest and people would flock to your site? Oh, Small Business Owner? You tried that? How did it work out for you? I have a hint for you about why it didn't work: There is a difference between Social Media and Social Sharing. But don't feel alone, plenty of local inbound marketing brands are in the same leaky boat because they don't know the secret I am about to share with you in order to activate viral sharing.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet

Do you remember learning about snake oil salesmen? They went from town to town with a suitcase of some kind of toxic substance that they claimed could do everything from cure insomnia to correcting hernias. "Get your bottle of Super Duper Elixar of Snake Oil and watch your organic search traffic boost to 2,500 real organic visitors for a mere $10."

Topics: organic visitors, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

We have been talking about SMART goals instead of making New Year’s Resolutions. So I thought we would take a look at New Year’s Resolutions for a light topic. As we draw closer to the end of the year, many of us begin to start scribbling down aspects of our daily lives that we would like to change.  Some may want to lose weight.  Others will want to exercise more.  Others still will want to abdicate a bad habit.  Collectively, these decisions are the annual New Year’s Resolutions and they have become as common as the singing of “Auld Lang Syne” at the stroke of midnight. Let's look at them in terms of SMART goals, with SMART being an acronym for Specific, Measurable, Attainable, Realistic and Timely.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, SMART goals

Have you been thinking about adding video to promote your business using local inbound marketing techniques? I have compiled stats from 6 different studies that have been in the news since December 2013. After you see these figures, you might decide to add local inbound video marketing to your marketing strategy budget for 2014.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, video, content creation

How do you create superpowerful infographics to launch your local inbound marketing campaign? It’s been a little while since I talked about infographics, which you know I have a fondness for.  I also have a fondness for superpowers because I have discovered that as we get older, we develop new superpowers. When you put those infographics together with superpowers, you get something awesome.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic, infographics

It's the time for you to create your goals on lead nurturing for 2014. I am recycling this article now to give you some unique advice. If this is your first Merry-Go-Round, you are going to find yourself deluged with good advice. Only the more good advice you get, the more confused you are going to get. I am offering a different slant than anything I have read since I wrote this article. As for those of you who are rethinking what you did this year and reviewing what worked and what didn't, you need this refresher as well. Lead nurturing does not come from your analytics. Your analytics come from your lead nurturing. Lead nurturing is as much art as science and it is not the kind of art that is chiseled in stone. If something works, keep doing it. If it didn't work, change it, tweak it, or dump it and try something completely new. The most important things for this phase of lead nurturing goal setting is to decide to create, keep or rework whatever you have been doing. And here's the place to start.--Jaco

Topics: Petaluma CA, inbound marketing agency, local internet marketing, lead nurturing, local inbound marketing, content creation

Why is there suddenly so much hype about Social Media Optimization (SMO)? Here are some more questions for you. Are you sick and tired of hearing about Search Engine Optimization (SEO) while being told to write original, genuine, creative, captivating content for your website? How can you make your content stand out without keyword stuffing (Thanksgiving is over, it's not that kind of stuffing)? How can you get the search engines to push you to new heights? How do you do both at the same time without become mentally deranged?

Topics: social media optimization, SMO, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation

Here we go again with SMART goals. Are you ready for some buckets? I hope they aren’t the ones with little holes in them. We have talked about how SMART goals are not the same as New Year’s Resolutions, which take less than 3 weeks for you to break and feel guilty about. How are you doing creating some SMART goals instead? Oh, you still haven’t started on them yet? And here we are in the first week of December. What are you waiting for? December 31? I started this discussion with you last December 31, if you remember. Did you make any goals then? No? I thought not.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, SMART goals

Seems like we were just singing praises about SMART goals last time and here I am about to question them. I’m sure you must think I am out of my mind, but I’m not. In fact I am in my right mind and that is the problem. Some folks think that SMART goals only use the left part of the brain and that makes them hard to accomplish. If you remember from my last article the "SMART" in SMART goals is an acronym for Specific, Measurable, Attainable, Realistic and Timely.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, SMART goals, right-brained