It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.
However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.
Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video
Are you having trouble getting your local company recognized online? Building a strong local backlink profile is one of the most efficient techniques to increase your search engine results and drive visitors. But what exactly are backlinks, and how can they benefit your business?
Topics: Backlink, Guest Blogging, BroadVision Marketing, Social Media, local SEO
[This article was originally published in September 2020 and has been expanded and revised.]
If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.
The question is how can you know what is the best marketing strategy to use?
Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO
[This article was originally published in February 2018 and has been updated and revised.]
The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.
There are tactics for "crafting and drafting" highly effective emails that get opened. But there are elements of effective email marketing that are determined by the type of campaign.
Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence
In today's digital landscape, having a strong online presence is essential for businesses to thrive. One of the key components of a successful digital marketing strategy is search engine optimization (SEO). By implementing effective SEO techniques, you can enhance your website's visibility, attract organic traffic, and improve conversions. In this article, we will explore the importance of SEO for digital marketing success and provide you with a comprehensive guide on developing and implementing an SEO marketing strategy that will help your website outrank competitors.
Topics: Google Search
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence
[This article first appeared here in March 2019 and has been updated and revised.]
As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.
Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet
Are you an SMB (small to midsize business) struggling to attract quality local customers and looking for an effective solution?
Sounds like you could use a little help with on-page optimization for local SEO.
Topics: Search Engine Optimization, local seo company, local seo service, local seo marketing, affordable local seo, local seo basics
Are you struggling to get your website noticed in the sea of online competition? Do you feel like your business isn't reaching its full potential?
The solution lies in effective SEO optimization services.
Topics: Advertising and Marketing, SEO
Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.
Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.
Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog