[This article first appeared here in March 2019 and has been updated and revised.]
As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.
Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet
Are you an SMB (small to midsize business) struggling to attract quality local customers and looking for an effective solution?
Sounds like you could use a little help with on-page optimization for local SEO.
Topics: Search Engine Optimization, local seo company, local seo service, local seo marketing, affordable local seo, local seo basics
Are you struggling to get your website noticed in the sea of online competition? Do you feel like your business isn't reaching its full potential?
The solution lies in effective SEO optimization services.
Topics: Advertising and Marketing, SEO
Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.
Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.
Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog
[This article was first published in October 2020 and has been updated and expanded.]
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.
Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing
Are you struggling to get your business noticed in local search results? It all starts with using the right keywords. Local keyword research is an essential part of any successful SEO strategy, but it can be overwhelming if you don't know where to start.
As the world increasingly goes mobile, it's more important than ever for businesses to have a responsive website. That means your website should be optimized for mobile devices, so that users can have a good experience no matter what device they're using.
Topics: Google Search
[This article first appeared here in May 2016 and has been updated and expanded.]
Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.
But this approach can be a challenge for smaller companies and start ups.
Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation
[This article was originally published in October 2015 and has been updated and expanded.]
For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.
However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?
Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services
Attention website owners! Are you tired of seeing your website ranked far below your competitors on Google's search results? Have you been wondering what it takes to boost your SEO ranking and attract more traffic to your site? Well, wonder no more!
Topics: Blogging