5 Critical Steps in Defining Your Company's Marketing Objectives
Posted by Jaco Grobbelaar on Mon, Mar 01, 2021 @ 05:47 PM
Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Uncommon "Word Crimes" You Don't Want to Make in Your Best Business Blogs {Infographic}
Posted by Jaco Grobbelaar on Thu, Oct 22, 2020 @ 08:47 AM
Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?
One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation.
Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels
If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution
Video Marketing: Should Your Brand Go There?
Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM
Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.
Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution
AIDA (Not The Opera) For Your Content Marketing Strategy
Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM
One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.
Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA
Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?
Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution
Distribution Is The Engine That Delivers Content ROI
Posted by Jaco Grobbelaar on Wed, Sep 12, 2018 @ 03:23 PM
Topics: content distribution, distribution channels, paid media, earned media, owned media
Your Content Marketing Strategy Needs A Plan. Seriously.
Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM
Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.
Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution
How To Build Your Brand With Content Marketing [Part 2]
Posted by Jaco Grobbelaar on Wed, Jun 20, 2018 @ 09:01 AM
Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!
Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!
Topics: Guest Blogging, Social Media, Branding, PPC, content distribution, distribution channels