Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!
Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!
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Topics:
Guest Blogging,
Social Media,
Branding,
PPC,
content distribution,
distribution channels
Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both.
What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.
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Topics:
content marketing,
Target Audience,
analytics,
infographic,
content distribution
Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.
When it comes to content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.
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Topics:
SEO,
Content Marketing Strategy,
content distribution,
distribution channels,
paid media,
earned media,
owned media
When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?
One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation.
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Topics:
content marketing,
Guest Blogging,
inbound marketing,
Content Marketing Strategy,
email marketing,
content distribution,
distribution channels
