BroadVision Marketing Blog

 

Topics: content marketing, inbound marketing, SEO, Blogging, Marketing strategy, Goal setting

 

Topics: content marketing, Marketing Objectives, inbound marketing, Marketing Plan, Marketing strategy, marketing budget

Why You Should Be Using Inbound Marketing

You may have heard that Inbound Marketing, or content marketing as it is sometimes called, is the marketing of the future.

Topics: inbound marketing strategy, content marketing, inbound marketing, social media marketing, Content Marketing Strategy

One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Wanted: More Blog Post Ideas!

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Ideas, Ideas, and More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

Topics: business blog post ideas, content marketing, Business Blogging, inbound marketing, content development, Blogging, infographic, business blog

Every business needs new customers. There's an old saying that if you got no business, you don't have a business. And one of the best ways of attracting that "business" is through an inbound marketing campaign.

Topics: inbound marketing strategy, content marketing, inbound marketing campaign creation, inbound marketing, infographic

There's more than one way to produce a business blog. But creating a "great" one can be a challenge. If you are looking for a list of the best blogs for business topics or business people, for example, opinions vary. A quick short-list would probably include Seth Godin's blog, Chris Brogan, and Mashable! among others. For a truly comprehensive list of corporate business blogs you can check out these lists at BlogRank.

Topics: content marketing, website traffic, blog posting, Business Blogging, business blog

You know about it. You're probably on it. Odds are, you even get on and use it once in a while. But have you ever considered your LinkedIn account as an integral part of your marketing strategy?

Topics: content marketing, Business Blogging, inbound marketing, LinkedIn, Marketing strategy, b2b

Content marketing is the core of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical for making that strategy work.

Topics: inbound marketing strategy, content marketing, inbound marketing, Goal setting, Content Marketing Strategy

Affordable Internet marketing has a particular appeal for small business owners. Aside from what can be done online for free, marketing on the Internet is no longer "cheap and easy" for many businesses.

Topics: content marketing, blog posting, Small business marketing strategy, content development, affordable internet marketing

Five Real Results From Using Inbound Marketing

You have probably heard that Inbound Marketing, or "content marketing" as it is sometimes called, can do wonders for your business. And you might wonder if your business can really benefit from using content to promote your company.

Topics: content marketing, inbound marketing, Blogging, Marketing strategy, Marketing ROI