For most business owners and many marketers, traditional advertising still holds a certain appeal. Perhaps it's the implied promise of measurable ROI (though this is debatable!) or maybe it's simply the ease that comes with handing your money over to eager account reps and advertising firms. You know - let them do the work and watch the leads come in.
Topics: Marketing and Advertising, content marketing, inbound marketing, Social Media, native advertising
If you are responsible for the marketing activities of your company, you are probably in the throes of cobbling together a new strategy for 2016. And you may be putting together a sample marketing plan and trying to determine it's potential for success.
Topics: content marketing, inbound marketing tips, inbound marketing, Marketing Plan, infographic
Affordable Internet marketing is certainly a relative concept for business owners. Aside from what can be done online for free, marketing on the Internet is no longer "cheap and easy" for many businesses.
Topics: content marketing, online marketing strategy, Internet Marketing Strategy, affordable internet marketing, inbound marketing Petaluma
What is a call-to-action, CTA, exactly?
Topics: CTA, call-to-action, content marketing, inbound marketing, infographic
Whether you are a business owner functioning as your own marketer, or a sales and marketing manager struggling to keep up with the evolution of SEO, you need to keep ahead of the trends. But how do you know what's changing and when?
Topics: content marketing, keyword research, SEO, organic keyword search, mobile search, SEO company
Do you know why you have a blog for your company's website?
Topics: business blogs, content marketing, Corporate blog, affordable internet marketing
Content marketing is one of the most important components of online marketing. Fortunately, it also lends itself to tactics that allow business owners to engage in affordable Internet marketing strategies.
Topics: content marketing, internet marketing tips, affordable internet marketing
For some business owners the idea of affordable Internet marketing seems deceptive. Sure, they know that much of what can be done online is free. And they know that marketing on the Internet is no longer an option for pretty much any business. But they have also been burned far too many times to really believe that idea any longer.
Topics: content marketing, inbound marketing, local inbound marketing agency, internet marketing, affordable internet marketing
For many business owners, handing over some or all of their marketing functions can be a relief.
Topics: content marketing, inbound marketing, inbound marketing agency, agency, content creation
It's no secret that Inbound Marketing, or content marketing as it is sometimes called, can do wonders for your business. But you might not really know how you can really benefit from using content to promote your company. And you might think you can't do it because of a lack of personnel or resources.
Topics: content marketing, inbound marketing, Marketing strategy, business blog