BroadVision Marketing Blog

Content marketing is an effective means for driving traffic and generating leads. Content marketing as a foundation for an inbound marketing strategy is even better.

[Parts of this article were originally published in a different format in July 2016.]

Topics: content marketing, online marketing strategy, inbound marketing, content creation, Marketing strategy

Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"

There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.

Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing

If you have a good website and publish posts on your company blog, you should see increasing web traffic, right? That depends.

 

One of the tenets of inbound marketing is the central focus of the website and the power of a good business blog. But is that still true for 2017?

Topics: content marketing, website traffic, blog posting, inbound marketing, content creation, business blog, local SEO

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

Topics: business blogs, content marketing, Marketing strategy.business blogging, Business Blogging, inbound marketing, Blogging, business blog

One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."

 

Topics: email, content marketing, online marketing strategy, inbound marketing, content, content creation

It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act. 

Your Prospects Need a Call to Action

Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks

As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?

All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.

Topics: content marketing, inbound marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local