BroadVision Marketing Blog

Topics: Small business marketing strategy, inbound marketing

You've heard the saying, "The more things change, the more they stay the same." And while the French novelist Jean-Baptiste Alphonse Karr would have had no idea of an Internet when he wrote these words back in 1849, they could well have been written about Search Engine Optimization, or SEO.

Topics: inbound marketing, SEO, organic keyword search

Business blogs can be the cornerstone of a powerful marketing strategy. The content you publish regularly for your preferred audience can establish your position as an expert or your company as a leader in your industry.

Topics: business blogs, content marketing, inbound marketing, SEO, Social Media, digital marketing

By now you have probably recognized the value of having prospective customers and clients find your business by searching on the Internet. And you likely have a good understanding that Search Engine Optimization (SEO), quality content, and the use of Social Media all play a part in making that happen.

Topics: website traffic, BroadVision Marketing, inbound marketing, SEO, Social Media

Contrary to what you might initially think, Inbound Marketing serves to do much more than simply generate leads. And while it does do just that - and does it incredibly well - there are other benefits from using this strategy that you should consider.

Topics: content marketing, thought leadership, website traffic, inbound marketing, target market

"Content Marketing is all the marketing that’s left." - Seth Godin

By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?

Topics: content marketing, revenue acceleration, inbound marketing, lead nurturing, lead generation

Times are challenging. Being a business owner does not guarantee that you are set for life... Even multinational corporations are downsizing or going out of business.  So what actions does a business need to do to keep growing in this faltering economy? While there are no guarantees there always are a few techniques a savvy business professional can do to thrive successfully in this economy.

Topics: outbound marketing, broadview, inbound marketing

Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.

Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.

5 Critical Steps for Creating a Lead Generation Strategy (via inBlurbs Inbound Internet Marketing blog)

If you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place. The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible. We have collected…

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Topics: lead generation strategy, target demographic, inbound marketing, target market

I am a backlink addict. I look at how many there are on different blogs and worry that we are not keeping up. I have reams of reports about who goes to which website or which landing page or which blog articles. I seek places to connect to that is willing to connect to us. I have commented on competition’s sites and on the sites of the great gurus. In the old days before Pandas and Penguins I bought backlinks and talked about doing that in some old articles on this site. They embarrass me now, but I don’t want to take them down because they clearly show what you should not do.

Topics: backlinks, Petaluma CA, inbound marketing, local inbound marketing agency

Webinars are becoming known as the new wave inbound marketing tool for your business. They can be used to both produce leads for your business and used to sell your products. While using the technology behind the scenes of a webinar may sound intimidating, they are not that difficult to run. As with anything new it takes a little time, patience and effort to learn how to run a successful webinar.

Topics: BroadVision Marketing, Petaluma CA, inbound marketing, inbound marketing agency, webinars