BroadVision Marketing Blog

You've determined that blogging for business is a great way to generate leads and communicate your brand story. Good for you!

Topics: blog posting, blog, inbound marketing, Blogging, business blog

Five Reasons Inbound Marketing Boosts Your Business

It's no secret that Inbound Marketing, or content marketing as it is sometimes called, can do wonders for your business. But you might not really know how you can really benefit from using content to promote your company. And you might think you can't do it because of a lack of personnel or resources. 

Topics: content marketing, inbound marketing, Marketing strategy, business blog

It's not really news to most business owners and marketers anymore: content and inbound marketing are a killer combination for cost-effective results. However, the question often arises around what types of content and what specific tactics tend to work best.

Topics: inbound marketing tips, inbound marketing, content creation, infographic, Content Marketing Strategy

A Sample Marketing Plan for an Inbound Marketing Strategy

A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing. Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.

Topics: inbound marketing, Marketing Plan, checklist, infographic, Marketing strategy

Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

You may be an owner acting as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

Help! I Need More Blog Post Ideas.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have uniques skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

Topics: Business Blogging, inbound marketing, blog post ideas, content creation

Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.

Topics: outbound marketing, social media strategy, Advertising and Marketing, inbound marketing

Topics: sales funnel, content marketing, inbound marketing

Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Topics: Business Blogging, inbound marketing, blog post ideas

One of the perennial truths about inbound, or content, marketing is that it is never static. Tools come and go, tactics change and evolve, and strategies shift and refine. This is just as true for the B2B marketing space as it is for consumer-focused marketing efforts. 

Topics: business blogs, content marketing, inbound marketing, social media marketing, infographic

Five Reasons You Should Be Using Inbound Marketing

You probably keep hearing that Inbound Marketing, or content marketing as it is often called, can do wonders for your business. You might wonder how you can really benefit from using content to promote your company and you would be right to wonder!

Topics: content marketing, inbound marketing, Blogging