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BroadVision Marketing Blog

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 18, 2017 @ 09:03 AM

Effective email campaigns tactics can power your inbound marketing strategy. But only if they are well crafted and on target. 

We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?

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Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

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Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

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Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

Email Marketing - Can It Still Work For Your Business?

Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

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Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

Great Emails And Great Content Marketing

Posted by Jaco Grobbelaar on Mon, Mar 13, 2017 @ 08:02 AM

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

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Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

10 Email Marketing Trends In 2017

Posted by Jaco Grobbelaar on Wed, Jan 04, 2017 @ 09:00 AM

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

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Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy

6 Elements Of A Great Email [Tips]

Posted by Jaco Grobbelaar on Wed, Apr 20, 2016 @ 12:30 PM

 

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Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

Advertising--Digital, Physical, Promotional

Posted by Jaco Grobbelaa on Tue, Sep 27, 2011 @ 08:28 PM



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We are still looking at the basics in advertising.  We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.

Digital advertising

Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.

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Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy

What is the Purpose of Social Media in Lead Generation?

Posted by Jaco Grobbelaa on Tue, Jul 19, 2011 @ 11:24 PM



[caption id="" align="alignright" width="150" caption="Social media"] [/caption]


What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.

You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.

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Topics: marketing, Using Different Media, Marketing and Advertising, Email lists, Sales, leads, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter

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