[caption id="" align="alignright" width="150" caption="Social media"]
What is the ultimate purpose of
? You want to get good solid
that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.
You use social media as a
, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the
department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.