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BroadVision Marketing Blog

5 Email Types You Can Use With Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Oct 25, 2017 @ 10:05 AM

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. This is especially true for marketing emails. How many different types there are depends largely on who you ask. Is it 12, or 15 - maybe less, maybe more? 

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Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

Optimizing Your Email Marketing Campaign Strategy [Tips]

Posted by Jaco Grobbelaar on Fri, Oct 20, 2017 @ 01:18 PM

The success of your email messaging is largely determined by the type of email campaign you are engaged in. In other words, who you are emailing and why matters.

 

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Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 18, 2017 @ 09:03 AM

Effective email campaigns tactics can power your inbound marketing strategy. But only if they are well crafted and on target. 

We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?

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Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

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Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

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Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

Email Marketing - Can It Still Work For Your Business?

Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

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Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

Great Emails And Great Content Marketing

Posted by Jaco Grobbelaar on Mon, Mar 13, 2017 @ 08:02 AM

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

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Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

10 Email Marketing Trends In 2017

Posted by Jaco Grobbelaar on Wed, Jan 04, 2017 @ 09:00 AM

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

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Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy

6 Elements Of A Great Email [Tips]

Posted by Jaco Grobbelaar on Wed, Apr 20, 2016 @ 12:30 PM

 

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Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

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