In the video saturated, image drenched social media environment that marketers must move in today, it would be tempting to think that good old email is on it's last legs.
We are still looking at the basics in advertising. We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Lets take a closer look at digital advertising, physical advertising and promotions.
Television commercials are The most efficient mass-marketing advertising platform. Thats why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.
Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy
What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.
You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.
Topics: marketing, Using Different Media, Marketing and Advertising, Email lists, Sales, leads, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter
Lead nurturing is no different from building any long term relationship. You need to foster respect and trust, be a good listener and keep things interesting.
Nurturing your leads will increase your sales. Just how is that done effectively?