BroadVision Marketing Blog

Your customers and website visitors can be a valuable source of content. And this user-generated content can boost your inbound marketing efforts if used creatively. 

What is user-generated content anyway?

Topics: content marketing, website traffic, inbound marketing, content curation, marketing site visitors, faq

Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.

There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.

Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design

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When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing. 

Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.

Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC

In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are different tactics you can use to get the attention of your audience. So how do you choose?

Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.

Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO

A business blog is a major key for using content to fuel effective inbound marketing. But should a blog post simply be left to linger after it gets published? 

There is life for blog posts after you hit "Publish" on your blog. 

Topics: webinars, content creation, SlideShare, infographics, business blog, ebooks, repurposing content

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets. 

Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.

 

Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO

Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult. 

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?

Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing