BroadVision Marketing Blog

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content

Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?

There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.

Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design

Many marketing firms offer inbound marketing services. But that doesn't make them a good inbound marketing firm. How can you know?

Every business owner wants to save money with marketing. And every small business owner outsourcing their marketing  wants to know they are getting their money's worth. While saving money on your marketing efforts is a good thing (a great thing really!) hiring the wrong firm can turn out to be an expensive option.

Topics: Inbound marketing agencies, inbound marketing tips, local inbound internet marketing, inbound marketing, outsourcing

Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.

 

Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing

If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. But to truly succeed at marketing you really need three plans!

[A previous version of this post was published in June 2016. Some things never go out-of-date!]

Topics: Internet Marketing Strategy, Marketing Plan, affordable internet marketing, Marketing strategy, sample marketing plan

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity

Inbound marketing is a proven strategy for generating high quality leads and conversions. But there are other strategies that can be used along with it.

While some business owners or their marketing managers might be familiar with Account-based marketing, or ABM, many are not. The first question to answer, then, is what exactly ABM is and can it be used alongside an inbound marketing approach?

Topics: Advertising, content marketing, inbound marketing, Marketing strategy, account-based marketing