BroadVision Marketing Blog

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]

With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?

Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

 

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release,  Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

Blogging should be as simple as writing passionately about your topic, uploading it to your website, and getting people to read it. Right?

Unfortunately, no.

Content creation needs to be about the user experience. You have to not only create good relevant content that provides value, but it also has to look good. 

Topics: Blogging, blogging strategy

 

It is a bit ironic that a physical virus can affect the digital realm, but the impact of COVID-19 on marketing - and inbound marketing in particular - is real.

With the massive social and economic disruption brought about by the coronavirus and the various government responses to it, marketing strategies and emphasis have shifted. And this includes inbound marketing.

Topics: inbound marketing strategy, online marketing strategy, marketing strategies, inbound marketing local, local seo marketing, COVID-19

Guest Blogger Ann Mullen

When advertising began at the end of the 1800s, it was enough to just put a drawing of the item in the newspaper. Quickly, salesman started putting a pretty girl next to the item and advertisement appeals began getting complicated.

In the 1970s Jib Fowles published a paper, “Mass advertising as social forecast: A proposed method for futures research, that the abstract said, “is an attempt to develop a procedure for anticipating broad socialcultural change by a decade. . . .culled with an content analysis of mass marketing.” In the report Fowles looks at 15 of advertising’s basic appeals, for when showing a tube of tooth paste is not enough.

Shirley Biagi, wrote a textbook “Media/Impact: An Introduction of Mass Media” now in its 8 ^th edition, that put Fowles’ list of appeals in her book.  At the time of Biagi’s 4 ^th edition, Frank W. Baker took the list from her book and put it on the internet at http://www.frankwbaker.com/fowles.htm.  Baker’s interest is in education and media literacy.

Topics: Advertising, Television advertisement, Fowles, Marketing Plan, Facebook, Marketing Principles

 

 

Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?

 

 

The short answer is, "It all still matters." The longer answer is, well, longer.

Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels