BroadVision Marketing Blog

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution

You need great content for a successful content marketing campaign. But great content alone isn't enough. You have to build an effective distribution strategy to make it work.

Topics: content distribution, distribution channels, paid media, earned media, owned media

Everyone wants to see more visitors to their website. And, while there are many tools to make this happen, visual content has proven to be one of best ways get social shares and drive traffic. 

[This post was previously published and has been revised and updated here]

Topics: social media optimization, infographics, repurposing content, graphics, visual content

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

Topics: email, Email lists, email marketing, list building, email marketing strategy

You already know that your target market is essential to your marketing success. But how do you figure out who those people are?

 

Topics: content marketing, Target Audience, target market, target segment, personas

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion