You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.
Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM
Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design
Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM
Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC
Posted by Jaco Grobbelaar on Fri, Apr 07, 2017 @ 09:01 AM
Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.
Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO
Posted by Jaco Grobbelaar on Wed, Apr 05, 2017 @ 09:00 AM
There is life for blog posts after you hit "Publish" on your blog.
Topics: webinars, content creation, SlideShare, infographics, business blog, ebooks, repurposing content
Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM
[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]
Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search
Posted by Jaco Grobbelaar on Wed, Mar 29, 2017 @ 09:00 AM
Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets.
Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets
Posted by Jaco Grobbelaar on Fri, Mar 24, 2017 @ 09:00 AM
Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO
Posted by Jaco Grobbelaar on Wed, Mar 22, 2017 @ 09:00 AM
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing
Posted by Jaco Grobbelaar on Fri, Mar 17, 2017 @ 09:00 AM
Topics: Social Networking, LinkedIn, affordable internet marketing, LinkedIn profile, linkedin for business
Posted by Jaco Grobbelaar on Wed, Mar 15, 2017 @ 09:00 AM
More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).
Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design