BroadVision Marketing Blog

Anyone with a website wants visitors to their site. Businesses are especially motivated to increase website traffic since visitors can become customers. But how can you do that?

 

Topics: website traffic, inbound marketing tips, Web content, marketing strategies, marketing site traffic, traffic

Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"

There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.

Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing

Most business owners focus on the home page of their website and understandably so. But there is another page that is the next most visited on your site.

For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot, 

Topics: Optimization, Landing pages, web marketing tips, website, company page, about page

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

If you have a good website and publish posts on your company blog, you should see increasing web traffic, right? That depends.

 

One of the tenets of inbound marketing is the central focus of the website and the power of a good business blog. But is that still true for 2017?

Topics: content marketing, website traffic, blog posting, inbound marketing, content creation, business blog, local SEO

Everyone agrees that the primary purpose of your website is to attract, inform and engage visitors. But everyone does not agree on the best ways to make that happen.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing local, local SEO, SEO strategy

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

Business blogs are essential for providing the content that search engines crave. But great blogging requires effort and a regular stream of ideas and topics. Here's some tips to help you with that.

[This post was adapted from an earlier post published on April 8, 2015]

Topics: business blog post ideas, Business Blogging, inbound marketing, blog post ideas, content creation, b2b

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy