A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing. Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.
Topics: inbound marketing, Marketing Plan, checklist, infographic, Marketing strategy
Topics: SEO, Search Engine Optimization, SEO company
Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.
You may be an owner acting as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.
If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that.
Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.
The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have uniques skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.
In addition, we have created this handy infographic to give a quick tip guide:
Topics: Business Blogging, inbound marketing, blog post ideas, content creation
An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.
Topics: email, social media strategy, inbound marketing strategy, blog posting, inbound marketing campaign creation, infographic
Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy. The problem that arises for many marketers, however, is that they tend to start the process backwards.
Topics: content marketing, Marketing Objectives, Marketing strategy
A grassroots marketing strategy puts your company's name in the community, helping you find potential customers in the area. These campaigns are usually affordable making them excellent for new businesses, but the gains of reaching out to the local market is something that can benefit even well-established companies.
Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.
Topics: outbound marketing, social media strategy, Advertising and Marketing, inbound marketing
Most business owners are familiar with the traditional marketing concepts such as the AIDA model of Attention-Interest-Desire-Action for good advertising copy, and the sales funnel. But it may seem that much of these traditional approaches have been turned on their heads with concepts like Inbound Marketing.
Topics: sales funnel, content marketing, inbound marketing
Contrary to recurring rumors from self-proclaimed marketing gurus, SEO is not dead. But neither are fly-by-night SEO companies.
Topics: San Francisco Marketing companies, SEO, Search Engine Optimization
Every business owner knows the importance of market segmentation: getting the most out of every marketing dollar depends on identifying and addressing the core needs of customers.