BroadVision Marketing Blog

As a business owner or marketer it is essential to have a great press release format at hand. Contrary to some of the nay-sayers in the marketing world, press releases are still a viable and potentially powerful tool for getting the word out. 

One of the questions that often comes up is how does an inbound marketing strategy and the marketing mix work together? Or do they? To some, the old concepts of marketing are no longer valid and everything is simply reliant on social media and having a responsive website. But some principles never change and one of those is that you are trying to reach people, not machines, with your marketing efforts.

Whether you’re an older, well-established local business or a relatively young one, you’re likely at least somewhat familiar with local internet marketing. If not, you may want to do a little brushing up, but essentially local internet marketing is focused on inbound marketing techniques. This marketing style began with simple SEO (Search Engine Optimization) tactics, but over the years and with the advent of search engine super giant Google, internet marketing has blossomed and flourished, rapidly becoming the epitome of powerful marketing ability.

Knowing who you are targeting and how to get their attention is critical for any marketing effort. Without knowing this, your buyer personas, advertisements and inbound content will all lead your marketing campaign astray. That is why you need to do market segment analysis. Here is how you should go about this:

According to HubSpot, one of the premier inbound marketing and sales platforms in the world, "inbound marketing" began in 2006.

For many business owners, handing over some or all of their marketing functions can be a relief.

Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Because Google said so. No, really - it was more than a year ago that internet usage on smartphones and tablets first surpassed access from PCs, and browser-based access is an increasingly major part of the market.

If you owe taxes, April 15 is a dreaded deadline. But many business owners might be unaware that another deadline is looming that can also have a detrimental impact on their bottom line. 

So you've determined that blogging for business is a great way to generate leads and communicate your brand story. Good for you! But you've also probably determined that just putting out an occasional post now and again is less than effective.