BroadVision Marketing Blog

One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Wanted: More Blog Post Ideas!

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Ideas, Ideas, and More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

Topics: business blog post ideas, content marketing, Business Blogging, inbound marketing, content development, Blogging, infographic, business blog

There's more than one way to produce a business blog. But creating a "great" one can be a challenge. If you are looking for a list of the best blogs for business topics or business people, for example, opinions vary. A quick short-list would probably include Seth Godin's blog, Chris Brogan, and Mashable! among others. For a truly comprehensive list of corporate business blogs you can check out these lists at BlogRank.

Topics: content marketing, website traffic, blog posting, Business Blogging, business blog

You know about it. You're probably on it. Odds are, you even get on and use it once in a while. But have you ever considered your LinkedIn account as an integral part of your marketing strategy?

Topics: content marketing, Business Blogging, inbound marketing, LinkedIn, Marketing strategy, b2b

Blogging for business is nothing new. In fact, business blogs have been around since the beginning of time in terms of "social media time" and the advent of blogging in general.

Topics: Marketing strategy.business blogging, Business Blogging, Blogging, business blog

Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

You may be an owner acting as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

Help! I Need More Blog Post Ideas.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have uniques skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

Topics: Business Blogging, inbound marketing, blog post ideas, content creation

Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Topics: Business Blogging, inbound marketing, blog post ideas

So you've determined that blogging for business is a great way to generate leads and communicate your brand story. Good for you! But you've also probably determined that just putting out an occasional post now and again is less than effective.

Topics: business blogs, inbound marketing strategy, Business Blogging, infographic

There's more than one way to consider what makes for the "best business blogs." If you are looking for a list of the best blogs for business topics or business people, the jury is still out on that. A quick short-list would probably include Seth Godin's blog, Chris Brogan, and Mashable! among others. For a truly comprehensive list of corporate business blogs you can check out these lists at BlogRank.

Topics: content marketing, Business Blogging, SEO, Blogging

A business blog is the anchor to which all your other social media platforms are tied. It’s your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. That’s powerful stuff.

Topics: Google, WordPress, Corporate blog, Business Blogging, blog, Facebook, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Business, Branding, Blogging, Twitter

Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.

Topics: marketing, Web search engine, Business Blogging, blog, BroadVision Marketing, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Marketing strategy