BroadVision Marketing Blog

Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.

 

Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO

The bottom line when it comes to inbound marketing is that every business needs a blog. Business blogging is at the core of a content strategy. But you need ideas.

[Parts of this post were originally published in a slightly different format in April 2016. But we feel that some things never get old or go away. Like the need for great blog post ideas!]

One of the fundamental elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Business Blogging 101

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so.

Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

The Never Ending Need for More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy quick tip guide:

Topics: business blog post ideas, article writing, Business Blogging, blog, inbound marketing, content creation

Business blogs are essential for providing the content that search engines crave. But great blogging requires effort and a regular stream of ideas and topics. Here's some tips to help you with that.

[This post was adapted from an earlier post published on April 8, 2015]

Topics: business blog post ideas, Business Blogging, inbound marketing, blog post ideas, content creation, b2b

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?

By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.

Topics: Marketing strategy.business blogging, Business Blogging, Niche blogging, inbound marketing, business blog

Inbound marketing can be built on a great business blog. And the more often you post, the better. But this requires a regular supply of blog post ideas. 

Need Business Blogging Ideas?

Topics: business blog post ideas, inbound marketing tips, Corporate blog, Business Blogging, inbound marketing, business blog

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

Topics: business blogs, content marketing, Marketing strategy.business blogging, Business Blogging, inbound marketing, Blogging, business blog

Business blogs can be the cornerstone of a powerful Internet marketing strategy. But establishing an effective blogging strategy can be challenging.

 

Topics: website traffic, Business Blogging, inbound marketing, internet marketing, Marketing strategy, business blog

 

Topics: CTA, Marketing strategy.business blogging, Business Blogging, inbound marketing, business blog

 

Topics: blog posting, Business Blogging, SEO, infographic, business blog, SEO company