[This article originally appeared here in December 2013 and has been updated and revised.]
Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.
If it's been a while since you thought about the real purpose of your published content and inbound marketingefforts, you're not alone.
Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T
If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business!
Topics: content marketing, content development, content creation, Content Marketing Strategy, website design, visual content, content distribution, distribution channels
[This was previously published in September 2017 and has been updated and revised for 2023.]
Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.
But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.
Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo
[This article was originally published in September 2020 and has been expanded and revised.]
If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.
The question is how can you know what is the best marketing strategy to use?
Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO
[This article was originally published in February 2019 and has been updated and revised.]
One of the most common challenges facing any business engaged in a digital marketing strategy is the need for inbound content marketing.
That means publishing valuable content that educates and engages your prospects. This type of content is critical for an effective inbound marketing strategy. And any business can do it!
Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy
Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.
Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.
Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy
Updated Dec. 2023
Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.
Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices.
Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution
Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?
Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.
Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog
While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.
One of the major failings of any content marketing effort is the lack of a cohesive strategy.
Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy
First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.
And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.
Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy