BroadVision Marketing Blog

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.

 

Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion

The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means of your published content. And not just any visitors, but those who will make your ideal client or customer.

That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.

Topics: inbound marketing strategy, marketing research, who is your customer?, personas, avatars

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging

The most affordable - and effective - approach to Internet marketing is with inbound tactics. But without a solid strategy your results will be less than stellar.

There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.

Topics: inbound marketing strategy, content marketing, infographic, affordable internet marketing, sample marketing plan, promotion

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

A marketing strategy requires a plan. But with so many options how do you decide? A sample marketing plan can help.

Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.

Topics: inbound marketing strategy, Marketing Plan, Marketing strategy, Content Marketing Strategy, sample marketing plan

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

Every business owners needs to market their business. But traditional approaches using paid advertising can be expensive. Even on the Internet.

Inbound marketing offers an affordable option for small businesses. Creating and publishing content is one of the most important components of inbound marketing. And, fortunately, it also lends itself to tactics that allow business owners to engage in affordable Internet marketing strategies.

Topics: inbound marketing strategy, content marketing, affordable internet marketing tips, inbound marketing, internet marketing, affordable internet marketing