BroadVision Marketing Blog

Topics: landing page, CTA, inbound marketing strategy, Landing page optimization, business blog

Why You Should Be Using Inbound Marketing

You may have heard that Inbound Marketing, or content marketing as it is sometimes called, is the marketing of the future.

Topics: inbound marketing strategy, content marketing, inbound marketing, social media marketing, Content Marketing Strategy

SEO and inbound marketing have a great deal in common. Knowing how to best leverage ever-evolving SEO practices will determine a great deal of your inbound marketing success.

Topics: inbound marketing strategy, online marketing strategy, inbound marketing, SEO, SEO company

Every business needs new customers. There's an old saying that if you got no business, you don't have a business. And one of the best ways of attracting that "business" is through an inbound marketing campaign.

Topics: inbound marketing strategy, content marketing, inbound marketing campaign creation, inbound marketing, infographic

Content marketing is the core of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical for making that strategy work.

Topics: inbound marketing strategy, content marketing, inbound marketing, Goal setting, Content Marketing Strategy

An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.

Topics: email, social media strategy, inbound marketing strategy, blog posting, inbound marketing campaign creation, infographic

So you've determined that blogging for business is a great way to generate leads and communicate your brand story. Good for you! But you've also probably determined that just putting out an occasional post now and again is less than effective.

Topics: business blogs, inbound marketing strategy, Business Blogging, infographic

What Is Your Call-To-Action?

What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.

Topics: landing page, CTA, call-to-action, inbound marketing strategy, content marketing

Inbound marketing is an excellent way for you to build visibility to your business because building solid inbound links helps you move up through the search engine ranks for certain long-tail keywords (yes, those pesky Hummingbird friendly long-tail keywords we have been talking about). As you probably know, the number of quality sites linking to your website is one of the ways search engines decide how important your site is in the search results. People looking for the service you offer are more likely to find you if you rank on the first page of sites like Google. 

Topics: inbound marketing strategy, inbound links, quality inbound links

I was thinking about the social media inbound marketing strategy of Facebook advertising and how to use it to get leads to your website. I realized that this could become a three-phase process. I am going to assume that you have developed a Facebook Business (Fan) Page already as part of that strategy. If not, this is not the article for you to start with. We'll see you back when your inbound marketing strategy for social media indicates that you are Facebook ad-ready.

Topics: inbound marketing strategy, inbound marketing tip, Facebook advertising, Social Media