BroadVision Marketing Blog

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

Topics: local inbound marketing, internet marketing, SEO, business blog, local SEO, SEO strategy

An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?

By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.

Topics: Marketing strategy.business blogging, Business Blogging, Niche blogging, inbound marketing, business blog

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

Topics: User-generated content, local inbound marketing, SEO, reviews, SERP, local SEO, SEO strategy

Content and strategy go together for an effective marketing plan. And getting the word out there about your business is the main objective.

A Real and Effective Strategy for Promoting Your Company

Topics: social media strategy, attract customers, inbound marketing, content, referrals, testimonials

Inbound marketing can be built on a great business blog. And the more often you post, the better. But this requires a regular supply of blog post ideas. 

Need Business Blogging Ideas?

Topics: business blog post ideas, inbound marketing tips, Corporate blog, Business Blogging, inbound marketing, business blog

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

Topics: business blogs, content marketing, Marketing strategy.business blogging, Business Blogging, inbound marketing, Blogging, business blog