BroadVision Marketing Blog

One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."

 

Topics: email, content marketing, online marketing strategy, inbound marketing, content, content creation

It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act. 

Your Prospects Need a Call to Action

Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks

---

Getting found on the Internet is an obvious goal. And using local SEO strategies is key. But getting visitors to hang around once they find you is priceless.

Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO

As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?

All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.

Topics: content marketing, inbound marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local

Word of mouth, referrals, and great testimonials have always been a critical part of marketing a business. Now, with the rise of review sites and mobile technology, they are even more important.

2017 may well be the year of testimonials and reviews in local SEO. Survey after survey continues to show that people look for and read reviews. 

Topics: Google Search, SEO services, testimonials, page rankings, reviews, SERP, local SEO

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.

Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

You should never attempt anything of consequence without a plan, and this is true for Inbound Marketing. But what makes for a good plan?

A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

Topics: content marketing, inbound marketing, Marketing Plan, Social Media, Blogging, agency

People are looking for your business. They may not know that when they search online, but great local SEO will bring them to your website.

Topics: website traffic, local internet marketing, local inbound marketing, affordable SEO, local SEO