BroadVision Marketing Blog

I really enjoy using Twitter as a platform for social media inbound marketing; but I know that many business owners, especially baby boomers, don't. So I began looking for a way to help you write the perfect tweet. I found a perfect one that was similar to those ghastly sentence diagrams we had in school. The writer is Garry Moran, the head of social media in North American for SAP, a German software multinational that is one of the biggest companies in the world. I was impressed. Next I found an article that was totally opposed to the blueprint idea. My person opinion is that using a blueprint like Moran suggests is a good place to start if you are a Twitter novice, but afterwards you want to being to vary what you tweet and see what works for you using analytics.

We started the topic of inbound marketing Facebook Fan Page strategies on Monday, April 15, 2013. If this is the first of the two articles you find, it might be a good idea to read that one first. We have been looking at information on Facebook Fan Page engagement and what is going on with it or not going on, I should say. Many people started out using Facebook Fan Pages expecting vast numbers of fans and much engagement. That didn't happened for them and it doesn’t usually happen unless you create a fan page with cute animals on it. I read three blogs from Cyber PR written by Jon Ostrow and Ariel Hyatt with enough statistics to you createa realistic way to look at your fan pages. One important statistic from the previous post is:

As I was reading about inbound marketing strategies concerning Facebook Fan Pages this week, I saw some interesting articles clarifying the growth patterns of the pages. I have read about clients who thought that social media was supposed to vault them into super-fan-dom, but that hadn't happened for them. As I read three blogs from Cyber PR written by Jon Ostrow and Ariel Hyatt, I saw statistics you need to be aware of to create realistic goals for Facebook Fan Pages.

We recently had a problem trying to verify our HubSpot website on Pinterest. Other HubSpot users have had to call HubSpot for help converting their Pinterest personal account into a business one, according to a HubSpot tech I spoke to recently. As a social media strategy Pinterest articles are really popping this season. The next-to-brand-new social media platform is being hailed as the one driving more referral traffic than Google+, LinkedIn and YouTube combined. As a social media strategy Pinterest has the ability to direct more traffic to a website especially since it introduced business pages November 2012. Now it has added an analytics feature that is getting a lot of buzz, but evolving to a Pinterest account can be a daunting journey.

The fight for SEO takes place with every blog post, every website page and even goes on Off Page. Off Page SEO is a hot topic this season. There are many articles being written about it. The first thing I learned is that I already knew about Off Page SEO by another name—Backlinks. Oh I see, I hear you saying if you haven’t been following this new incarnation of one of my favorite subjects from last year. To clear up more confusion backlinks are also known as incoming links, inbound links and inward links. Off-page SEO is the process of optimizing your web pages outside your website by getting links back to it. These backlinks act as a vote on the content of your blog. The more and better votes (links) you can get on your webpage the better it will rank in search results. That leads to your site getting closer to page one on a Google Search.

Are backlinks the plague?

Sounds important? Yes, it is; but for a short time everyone ran from backlinks like the plague because of Google’s Panda and Penguin which were looking very suspiciously at backlinks. The reason why Google zeroed in on these is because for a time people were buying backlinks by the barrelful from places that would sell you 1000 for $5 in back alleys and in the dark. Yes, you knew you could get knifed that way; but everyone was doing it and for some time it was a great way to get on page one. That tactic is now strictly black hat SEO for many reasons. For one, the links were of poor quality. For another, they were from spammy sites. You can get your website deindexed by Google if you do that now.

So are Off Page SEO links something to stay clear of? Absolutely not. But they are harder to get than paying someone $5 for thousands. You need a strategy, but then you know that you need one for On Page SEO as well. Here are some ideas I picked up for your Off Page SEO strategy as I researched the topic.

Ram Shengale in Off-Page SEO For Beginners | Social Media Today February 2013 made several suggestions I liked. Here are two of them:

I tried to find an explanation for why Google no longer gives information on all the organic search words our clients use to find us. Have you seen all the articles circulating since the start of the year on the death of Google organic keywords? One from Hubspot, written by Hartley Brody, has as a title, Is 2013 the Year Marketers Lose Keyword Research?A company, Resource, announced Empty Analytics: How “Not Provided” Keyword Data Affects SEO. Here’s another one: The rise of (not provided). Is Google making it impossible to measure natural search ? Get the picture? I tried to find a simple explanation for what Google is doing when it lists these lost organic keywords as (not provided) thereby not telling us what keywords a client used. But most of the article writers assumed that the reader knew how this designation for lost organic keywords as (not provided) came to be. The one with the most understandable explanation was the Hubspot blog by Hartley Brody.

Would you sell long-term-healthcare insurance to a college student or place ads to sell body piercings to people living in-home care situations? Who you are selling to is a simple idea within your marketing strategy. A key factor to success in today's market place is finding subtle differences to give your business the successful marketing edge. You want to sell your product or service in an appropriate way to different segments of the population or only to those in your niche, those who share experiences, values and goals. You could segment them based on demographics, like their date of birth, income and occupation; or through psychographic life-stage segments, like young families, empty-nesters or careerists.

We recently developed this video on Inbound marketing to explain why Inbound is more effective than Outbound marketing.  You will learn about the sales funnel and how you can turn an interested person into a customer through a two-pronged lead generation and lead nurturing campaign. Forget cold calls and expensive intrusive advertising and save money as well. Companies that focus on inbound marketing have a 62% lower cost-per-lead. To learn more, enjoy our video (the script is below if you'd prefer).

Inbound marketing is firmly established as "the better way" to attract clients and customers to your business.The strategy of using Inbound marketing is to make use of the many platforms available on the internet. So what is an Inbound Marketing Sales Quota? Watch below to find out and learn how well Inbound can work for you. If you don't have the time for a 2:50 minute video, we have the script below the video. 

Does the thought of analyzing your inbound marketing data make your eyes roll back in your head? I love it, but most people think of it as a necessary evil. Which camp do you fall into? I want to start by discussing inbound marketing analysis and the biggest day of the year—Super Bowl Sunday. I see that you are perking up. People watch the game almost as much for the advertisements as they do the game of the best of the best. Meanwhile, ads for the most watched sporting event in the world sell for between $3.7 and $4 million for a 30 second spot. This year it was estimated that over 110 million watched the game. I can tell you this, after creating and testing, sending out enticing trailers to YouTube and other media in efforts taking months, the ad agencies will need to come up with proof that the businesses got their money’s worth.