BroadVision Marketing Blog

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy. 

Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.

Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

Topics: website traffic, Web content, infographics, Content Marketing Strategy, graphics, visual content

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content

A marketing strategy requires a plan. But with so many options how do you decide? A sample marketing plan can help.

Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.

Topics: inbound marketing strategy, Marketing Plan, Marketing strategy, Content Marketing Strategy, sample marketing plan

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

Topics: content marketing, Sun Tzu, Marketing Plan, Social Media, Content Marketing Strategy