Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?
Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution
Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM
Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution
Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM
It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.
Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion
Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM
One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.
Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy
Posted by Jaco Grobbelaar on Wed, Jun 13, 2018 @ 12:34 PM
Topics: brand awareness, Brand, Branding, content creation, Content Marketing Strategy
Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM
In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades.
Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook
Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM
Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.
Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click
Posted by Jaco Grobbelaar on Mon, Oct 16, 2017 @ 02:36 PM
[This post was adapted and revised from a post published June 2016]
Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing
Posted by Jaco Grobbelaar on Wed, Oct 04, 2017 @ 09:03 AM
At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses.
Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing
Posted by Jaco Grobbelaar on Wed, Sep 20, 2017 @ 09:24 AM
When it comes to content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.
Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media