BroadVision Marketing Blog

 

[This article was previously published in December 2023 and has been revised and updated.]

Whether it's simply your home page, or a series of specialized destination pages, having optimized landing pages are key elements of an effective local SEO strategy.

If you are a local "brick-and-mortar" business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. and local SEO landing pages will help you to be found locally.

Topics: CTA, Landing page optimization, Landing pages, local inbound marketing, local SEO, local seo marketing, local seo basics, AI, GMB, Google My Business

[This article originally appeared here in December 2013 and has been updated and revised.]

Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.

If it's been a while since you thought about the real purpose of your published content and  inbound marketingefforts, you're not alone.

Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T

[This article was originally published in September 2020 and has been expanded and revised.]

 

If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.

The question is how can you know what is the best marketing strategy to use?

Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO

 

[This article was originally published in July 2017 and has been updated and revised.]

If you are marketing your business, you are very likely engaged in local SEO basics and maybe even local inbound marketing. But do you have a local SEO strategy and plan?

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

Topics: inbound marketing strategy, local inbound marketing, Marketing Plan, affordable internet marketing, local SEO, SEO strategy, affordable local seo, local seo basics

There are a number of factors that will impact your website’s local SEO efforts, but you might be surprised at how much reviews can do for your search results.

 

Topics: online marketing strategy, inbound marketing, local inbound marketing, reviews, local SEO

There is no end to the amount of local SEO advice for business owners. In fact, there is so much information it is overwhelming. So where do you start for solid local SEO tips?

It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.

Topics: website traffic, local inbound marketing, SEO company, local SEO, SEO strategy, best seo practices

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

Topics: local inbound marketing, internet marketing, SEO, business blog, local SEO, SEO strategy

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

Topics: User-generated content, local inbound marketing, SEO, reviews, SERP, local SEO, SEO strategy

As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?

All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.

Topics: content marketing, inbound marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local