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BroadVision Marketing Blog

Local SEO Thrives On Great Reviews [Infographic]

Posted by Jaco Grobbelaar on Thu, Oct 20, 2016 @ 07:22 AM

Word of mouth, referrals, and great testimonials have always been a critical part of marketing a business. Now, with the rise of review sites and mobile technology, they are even more important.

2017 may well be the year of testimonials and reviews in local SEO. Survey after survey continues to show that people look for and read reviews. 

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Topics: Google Search, SEO services, testimonials, page rankings, reviews, SERP, local SEO

Great Local SEO Needs A Great Local Landing Page

Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

7 Mistakes You Do Not Want To Make With Local SEO

Posted by Jaco Grobbelaar on Wed, Oct 05, 2016 @ 09:00 AM

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

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Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

10 Things To Do (And NOT Do) For Local SEO [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 28, 2016 @ 09:00 AM

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

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Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

5 Tips For Great Local SEO Results

Posted by Jaco Grobbelaar on Wed, Sep 14, 2016 @ 05:46 PM

People are looking for your business. They may not know that when they search online, but great local SEO will bring them to your website.

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Topics: website traffic, local internet marketing, local inbound marketing, affordable SEO, local SEO

What Your Website Needs For Effective Local SEO

Posted by Jaco Grobbelaar on Wed, Sep 07, 2016 @ 12:00 PM

Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.

The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.

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Topics: local internet marketing, local inbound marketing, Social Media, Blogging, affordable SEO, local SEO

Why Local SEO Matters And Why You Should Care

Posted by Jaco Grobbelaar on Wed, Aug 31, 2016 @ 12:00 PM

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out and be seen.

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Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO

Do You Know What's Working In Affordable SEO? [Infographic]

Posted by Jaco Grobbelaar on Wed, Aug 24, 2016 @ 12:30 PM

Affordable SEO and good SEO do not have to be at odds. The key is in knowing what works. And what doesn't.

 

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Topics: content marketing, inbound marketing, SEO, SEO services, affordable SEO, local SEO

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