BroadVision Marketing Blog

There is no end to the amount of local SEO advice for business owners. In fact, there is so much information it is overwhelming. So where do you start for solid local SEO tips?

It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.

Topics: website traffic, local inbound marketing, SEO company, local SEO, SEO strategy, best seo practices

Citations are a key component of the ranking factors for local SEO. Typically, businesses with more citations tend to rank higher than those with fewer citations. But what are they?

Your business should strive to build a broad base of citations. These not only increase the visibility of your business, but it will also boost the "trust" factor for search engines when calculating the validity of your business's existence. According to Moz, "High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets."

Topics: backlinks, Search Engine Optimization, organic keyword search, local SEO, directories, citations

If you have a good website and publish posts on your company blog, you should see increasing web traffic, right? That depends.

 

One of the tenets of inbound marketing is the central focus of the website and the power of a good business blog. But is that still true for 2017?

Topics: content marketing, website traffic, blog posting, inbound marketing, content creation, business blog, local SEO

Everyone agrees that the primary purpose of your website is to attract, inform and engage visitors. But everyone does not agree on the best ways to make that happen.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing local, local SEO, SEO strategy

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

Topics: local inbound marketing, internet marketing, SEO, business blog, local SEO, SEO strategy

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

Topics: User-generated content, local inbound marketing, SEO, reviews, SERP, local SEO, SEO strategy

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Getting found on the Internet is an obvious goal. And using local SEO strategies is key. But getting visitors to hang around once they find you is priceless.

Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO