BroadVision Marketing Blog

[This article was published in January 2019 and has been updated, revised, and expanded.]

If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.

People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website. 

Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

[This article was first published in August 2018 and has been updated and revised for 2024.]

Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.

The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.

Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video

 

It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.

However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.

Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

[This article first appeared here in October 2022 and has been updated and revised for 2023.]

Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

Topics: Video Marketing, online marketing strategy, video, mobile marketing strategy, Content Marketing Strategy, mobile search

Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult. 

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?

Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing