BroadVision Marketing Blog

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.

 

Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends

If you have a website and you want people to find it, you either must give them your URL or hope it comes up when they are searching for a business like yours. Simple, right? Well, that’s where search engine optimization, or SEO, comes in. And things change there constantly!

 

Topics: brand awareness, mobile search, SEO strategy, best seo practices, on page SEO

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.

 

Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

Topics: content marketing, SEO, Social Media, video, marketing trends

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA