[This article first appeared here in October 2017 and has been updated and revised for 2023]
Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target.
Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy
[This article was originally published in July 2022 and has been expanded and revised.]
There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.
But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.
Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content
[This was previously published in September 2017 and has been updated and revised for 2023.]
Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.
But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.
Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo
It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.
However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.
Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video
[This article was originally published in September 2020 and has been expanded and revised.]
If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.
The question is how can you know what is the best marketing strategy to use?
Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO
[This article was originally published in February 2018 and has been updated and revised.]
The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.
There are tactics for "crafting and drafting" highly effective emails that get opened. But there are elements of effective email marketing that are determined by the type of campaign.
Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence
[This article first appeared here in March 2019 and has been updated and revised.]
As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.
Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet
Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.
Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.
Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog
[This article was first published in October 2020 and has been updated and expanded.]
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.
Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing