BroadVision Marketing Blog

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

We all know that people rely on reviews. And personal referrals are even better. But did you know that case studies can also build trust in your brand?

Attracting and engaging with prospects, or leads, is a challenge for almost every business. But prospective customers or clients are becoming increasingly wary of the worn out hype and hyperbole that so many companies still put out.

Topics: inbound marketing tip, Branding Case Study, case studies, client success story, trust building

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy. 

Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.

Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy

We see 'content marketing' as a foundation for inbound marketing. And the numbers show it works and in a big way!

Okay. To be fair, there are some ideas about both content marketing and inbound marketing out there. Some "gurus" tout one over the other, or dismiss one while promoting the other.  Are they the same? Are they different?

Topics: content marketing, Small business marketing strategy, inbound marketing, Internet Marketing Strategy, content creation

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging

The most affordable - and effective - approach to Internet marketing is with inbound tactics. But without a solid strategy your results will be less than stellar.

There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.

Topics: inbound marketing strategy, content marketing, infographic, affordable internet marketing, sample marketing plan, promotion

There's many ways to write a business blog and creating a "great" one can be a challenge. But that's what you need for an effective inbound marketing strategy.

[This is an updated and modified version of an earlier post] 

Topics: CTA, Business Blogging, content creation, blog headline, business blog, best seo practices