BroadVision Marketing Blog

The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means of your published content. And not just any visitors, but those who will make your ideal client or customer.

That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.

Topics: inbound marketing strategy, marketing research, who is your customer?, personas, avatars

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

Topics: Advertising, outbound marketing, Advertising and Marketing, inbound marketing, Social Media, PPC

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing