You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.
Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog
One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient.
Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy
Topics: email, content marketing, online marketing strategy, inbound marketing, content, content creation
Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO
Topics: content marketing, online marketing strategy, inbound marketing, Blogging, content creation, Marketing strategy
Topics: backlinks, keyword research, off page seo, inbound marketing, SEO, content creation
For many business owners, handing over some or all of their marketing functions can be a relief.
Topics: content marketing, inbound marketing, inbound marketing agency, agency, content creation
It's not really news to most business owners and marketers anymore: content and inbound marketing are a killer combination for cost-effective results. However, the question often arises around what types of content and what specific tactics tend to work best.
Topics: inbound marketing tips, inbound marketing, content creation, infographic, Content Marketing Strategy
Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.
You may be an owner acting as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.
If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that.
Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.
The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have uniques skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.
In addition, we have created this handy infographic to give a quick tip guide:
Topics: Business Blogging, inbound marketing, blog post ideas, content creation
We have been talking about SMART goals instead of making New Year’s Resolutions. So I thought we would take a look at New Year’s Resolutions for a light topic. As we draw closer to the end of the year, many of us begin to start scribbling down aspects of our daily lives that we would like to change. Some may want to lose weight. Others will want to exercise more. Others still will want to abdicate a bad habit. Collectively, these decisions are the annual New Year’s Resolutions and they have become as common as the singing of “Auld Lang Syne” at the stroke of midnight. Let's look at them in terms of SMART goals, with SMART being an acronym for Specific, Measurable, Attainable, Realistic and Timely.
Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, SMART goals