<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Jaco Grobbelaar

Recent Posts

5 Tips For Blog Post Ideas And Why It Matters [Infographic]

Posted by Jaco Grobbelaar on Wed, Jun 17, 2015 @ 12:30 PM

Inbound marketing makes great use of blogging. Typically, the more frequent the blog posts, the better. But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

You may be an owner acting as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

Help! I Need More Blog Post Ideas.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have uniques skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

Read More

Topics: Business Blogging, inbound marketing, blog post ideas, content creation

5 Steps Of An Inbound Marketing Strategy [Infographic]

Posted by Jaco Grobbelaar on Wed, Jun 10, 2015 @ 12:30 PM

An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.

Read More

Topics: email, social media strategy, inbound marketing strategy, blog posting, inbound marketing campaign creation, infographic

3 Keys To Achieve Your Content Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Jun 03, 2015 @ 03:30 PM

Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy. The problem that arises for many marketers, however, is that they tend to start the process backwards.

Read More

Topics: content marketing, Marketing Objectives, Marketing strategy

What Is a Grassroots Marketing Strategy?

Posted by Jaco Grobbelaar on Fri, May 29, 2015 @ 06:28 AM

A grassroots marketing strategy puts your company's name in the community, helping you find potential customers in the area. These campaigns are usually affordable making them excellent for new businesses, but the gains of reaching out to the local market is something that can benefit even well-established companies.   

Read More

4 Ways Inbound Marketing Rules [Infographic]

Posted by Jaco Grobbelaar on Wed, May 27, 2015 @ 12:30 PM

Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.

Read More

Topics: outbound marketing, social media strategy, Advertising and Marketing, inbound marketing

The Sales Funnel and Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 20, 2015 @ 12:30 PM

funnel_pipe_2.3Most business owners are familiar with the traditional marketing concepts such as the AIDA model of Attention-Interest-Desire-Action for good advertising copy, and the sales funnel. But it may seem that much of these traditional approaches have been turned on their heads with concepts like Inbound Marketing.

Read More

Topics: sales funnel, content marketing, inbound marketing

All SEO Companies Are Not Created Equal [5 Tips]

Posted by Jaco Grobbelaar on Wed, May 13, 2015 @ 12:30 PM

Contrary to recurring rumors from self-proclaimed marketing gurus, SEO is not dead. But neither are fly-by-night SEO companies.

Read More

Topics: San Francisco Marketing companies, SEO, Search Engine Optimization

Factors Affecting the Target Market Segment

Posted by Jaco Grobbelaar on Fri, May 08, 2015 @ 05:56 AM

Target-MarketEvery business owner knows the importance of market segmentation: getting the most out of every marketing dollar depends on identifying and addressing the core needs of customers. 

Read More

5 Tips For A Great Press Release Format

Posted by Jaco Grobbelaar on Wed, May 06, 2015 @ 12:30 PM

As a business owner or marketer it is essential to have a great press release format at hand. Contrary to some of the nay-sayers in the marketing world, press releases are still a viable and potentially powerful tool for getting the word out. 

Read More

Topics: press release format, formats for press releases, Press release template, inbound backlink strategies

Inbound Marketing Strategy And The Marketing Mix

Posted by Jaco Grobbelaar on Wed, Apr 29, 2015 @ 12:30 PM

One of the questions that often comes up is how does an inbound marketing strategy and the marketing mix work together? Or do they? To some, the old concepts of marketing are no longer valid and everything is simply reliant on social media and having a responsive website. But some principles never change and one of those is that you are trying to reach people, not machines, with your marketing efforts.

Read More

Topics: content marketing, inbound marketing strategies, marketing mix

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all