BroadVision Marketing Blog

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

Topics: Advertising, outbound marketing, Advertising and Marketing, inbound marketing, Social Media, PPC

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

We see 'content marketing' as a foundation for inbound marketing. And the numbers show it works and in a big way!

Okay. To be fair, there are some ideas about both content marketing and inbound marketing out there. Some "gurus" tout one over the other, or dismiss one while promoting the other.  Are they the same? Are they different?

Topics: content marketing, Small business marketing strategy, inbound marketing, Internet Marketing Strategy, content creation

Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?

 

Topics: Google Search, online marketing strategy, inbound marketing, pay-per-click, search enging marketing, PPC

Affordable Internet marketing, or digital marketing, is achievable. But it takes time, patience and hard work! And there are fundamental principles that must be applied.

Keeping marketing affordable isn't only for the small "mom & pop" businesses. Multi-million dollar enterprises usually strive to keep their own marketing and advertising costs as low as possible. Partly to increase ROI, and partly to preserve available cash.

Topics: inbound marketing tips, affordable internet marketing tips, inbound marketing, affordable internet marketing, marketing budget